Reusable Bags and the Future of Fashion

Not so long ago, it was rare that a simple shopping bag could be considered a fashion statement. Aside from the iconic “brown bags” of Bloomingdale’s, any and all status symbols are usually contained inside the shopping bags. Now, however, all of that is changing with the rise of the reusable shopping bag.

Ted Mininni, columnist for marketing resource blog MarketingProfs, wasn’t startled by most peoples’ reasons to take up the mantle of reusable bags when faced with eco-consciousness or plastic bag taxes and bans, but was–at first–taken aback by the suggestion that reusable bags have crept into the world of fashion:

Reusable bags as a fashion statement? Who knew? As the [Washington] Post astutely points out: “…the reusable bag is becoming part of popular culture, thanks to a stable of companies that have been churning out hip models.”

Really though, it’s easy to see why trendy reusable bags would have such appeal — brought out time and again for weekly shopping endeavors, the bags are as much a chance to make a statement about your personality and fashion sense as a handbag or a change of clothes. Many people end up seeking out bags that are a reflection of themselves–a move that not only gets people more excited about their reusables, but more likely to actually remember to (re)use them on a regular basis.

Wednesday, March 3rd, 2010 at 5:51 pm and is filed under Blog Bites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.