The Price is Green: Beloved Game Show Gets Active for Earth Day

Earth Day is coming! Only two more days away, it’s almost here! More news from the eco-front: things are getting greener up at CBS studios in Los Angeles, where the classic game show The Price is Right! will be getting an eco-friendly makeover for Wednesday’s episode.

In observance of Earth Day, Wednesday’s episode of the CBS game show will feature environmentally friendly products including cell phones made of recycled materials, solar charging equipment and a recycling cabinet.

Environmentalist and actor Ed Begley Jr. will introduce a showcase that includes an electric bike, golf cart and Toyota Prius hybrid car. Trips offered during the show will be paired with donations to offset carbon emissions.

Whenever something green is going on in Los Angeles, you can bet that celebrity eco-warrior Ed Begley Jr. isn’t far behind! Executives at CBS understand just how much power celebrity can have, and express the goals they hope to achieve by bringing an environmental spin to the popular game show.

“More than ever there are things that we can do that are really simple to do,” said Barbara Bloom, senior vice president of daytime for CBS. “We can do that as people who supply entertainment. We are a powerful tool for messaging. I just wanted to remind people that it’s very easy to keep this in your consciousness as you go through your life.”

This episode of The Price is Right! will air on Wednesday, April 22nd — Earth Day!

Monday, April 20th, 2009 at 10:44 am and is filed under The Daily. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.